Shenzhen, China (26 November 2018) - ABC News coverage of the 2018 midterm elections was broadcasted from a custom-made, 360-degree studio, incorporating augmented-reality options. The LED screens in the studio were ROE Visual panels, provided by PRG/VER.
It took a full year of planning, brainstorming, designing and programming, including an estimated 700 to 1,000 hours of data testing, six month for the final design and seven weeks build time in the actual studio to create this broadcast show.
ABC News Director of Graphics Operations Tamar Gargle and Creative Director Hal Aronow-Theil wanted to present data to viewers without cutting away to full-screen graphics. "There's great potential for creative, interactive storytelling to help the viewer better understand complex information," they commented.
All LED products used in this design of the Election Day studio were ROE Visual LED panels. The cycloramic video walls around the studio were Carbon series CB5 panels, while the screenshots of the host and table guests were displayed on Black Onyx BO2 LED screens.
The central LED floor used to create some stunning AR-technology based visuals was built from Black Marble BM4 panels.
The thus created visuals and full-fledged AR experience allowed the audience to keep their focus on the ABC News presenters while getting more detailed information on the election in engaging visuals and content.