Chatsworth, CA (25 August 2020) – Miami based production design studio Darmah has put its brand new dXR studio to the test to host the Premios Juventud Awards in a virtual setting. Darmah chooses to equip the studio with ROE Visual LED screens.
The Premios Juventud (Youth Awards) is an award show for Spanish-speaking celebrities in the areas of film, music, sports, fashion and pop culture, presented by the television network Univision. The winners are determined through online voting. Past winners have included people such as Ricky Martin, Shakira, Enrique Iglesias, Daddy Yankee, Antonio Banderas, Maná and Jennifer Lopez
The 17th edition of the award show, bringing together the most popular and recognized artists in the Latin music industry was hosted in a virtual setting to fully comply to the Covid-19 hygiene protocols and was broadcasted on 13 August.
Darmah, who specializes in production design enhanced by the latest cutting-edge tools, was the natural partner to provide a solution for an alternative, virtual production for the show. Darmah’s recently opened dXR stage is equipped with the latest Extended Reality (XR) Technology, powered by disguise.
“This allows us to imagine, create, and deliver new and unique visual experiences,” says Darmah partner Rodrigo Proal. “Darmah was the first certified disguise studio worldwide, and now we have the only studio with an XR stage that’s completely turnkey.” The studio is equipped with the latest disguise RX hardware developed exclusively for the XR workflow with the fastest available GPU performance. “Combining this with rendering engines such as Unreal and Notch allows us to be really creative in our designs.”
Another key component involves another longtime partner, ROE Visuals. “For our LED screens, our brand of choice has been ROE Visual for many years now, so our stage is enhanced with BO2 and BM4 for best broadcast results. Latin top acts Ozuna, CNCO, and Manuel Turizo shot their live, dXR-enhanced performances here for the Premios Juventud.”
“Darmah’s dXR stage gave me innovative production choices,” says Ulises Chang, Univision’s Executive Producer. “It was something different and new, all produced in a safe and controlled environment. It took worries off my shoulders and I was satisfied, the artists were happy with the results, and we were all pleased to be the first to feature XR technology on TV for the first awards show in the COVID era.”
“I’ve worked with Darmah before, so coming to their studio was comfortable for me and my crew,” says Ozuna. “They always find a way to innovate and bring something different to our performances. Being able to see myself on the monitor inside the virtual world while I performed was very cool – I do see myself coming back for more.”
The performances of these artists were exemplary for Darmah’s one-of-a-kind approach. Each act was designed, developed, and executed by the Darmah team. “This is our strength”, says Darmah Partner Bianca Moncada, “We deliver a turn-key product, the artists and their team walk-in in the morning and leave later that day with their finished product, all done in-house. It really eliminates a lot of the hassle and headaches.”
“The mix between reality and virtual was interesting to see,” says Manuel Turizo’s manager, Juan Diego Medina. “To experience how real lighting reflected on Manuel while he was inside the virtual scene was just amazing. It enabled him to sing live and feel the right energy for his performance.”
“This is where the magic happens,” Proal adds. “Whether artists and their teams come to us to experience a private production space or executive producers have the need to create something unique to captivate their audiences with new technologies and visual experiences, we can do it all. The best part is seeing our clients satisfied with the final results.”