Shenzhen, China (June 4, 2018) -- On the heels of expansion to its European-based team, global LED solution provider ROE Visual today announced the appointment of Milena Rimassa as Global Marketing Manager. She is the fifth in a series of appointments by Tony Van Moorleghem since he assumed global marketing leadership as Product Marketing Director earlier this year.
"ROE Visual has extremely ambition expansion plans that require a highly-skilled team with multi-disciplinary marketing and product management skills to reach our goals. Milena comes to us with a wealth of knowledge of entertainment publicity, digital and traditional marketing strategy and a solid knowledge of the touring industry," said Van Moorleghem, "She is a natural compliment to the company's strong marketing teams in China and The Netherlands," he added.
Rimassa was recently Marketing Manager for Sweden-based ETAC AB where she spearheaded marketing for the company's pediatric brands, Convaid and R82, that enjoyed double digit growth during her tenure and direct-to-consumer sales saw exponential growth resulting from Rimassa's digital strategy. Previously, Rimassa worked as a media strategist for Advance Internet where her efforts led to a 40% increase in viewership for a flagship digital news organization.
Early in her career, Rimassa served as the Financial Editor of The Hollywood Reporter and frequent contributor to Billboard Magazine after which she enjoyed 15 years as Vice President, Marketing & Distribution for two independent film companies.