Who We Are

ROE Visual delivers on its tagline — Your Stage, Our Passion — by providing unique, best-in-class LED displays for all commercial applications. From the top stages across the world, to exquisite broadcast and architectural installations, ROE products offer maximal creativity, ease-of-use, durability and visual excellence. 

ROE Visual has three operational bases- the lead manufacturing and operations facility in Shenzhen, China with sales offices and service centers in The Netherlands and United States.

The company enjoys relationships with global rental companies and other notable partners.

ROE Visual always stays one step ahead of its competition offering a broad range of innovative, best-in-class LED solutions and creative elements for the rental and touring market, sporting events, HD broadcast, corporate, architectural, retail, control room, houses-of-worship and a world of other applications.

  • Vision

    To be the first choice for premier stages of the world

  • Mission

    Beyond expectation

  • Values

    Treat every colleague as our client

    Take problem solving as our commitment

    Make excellent performance as our pursuit


Founded in 2006, ROE Visual quickly earns global positioning 
as a top manufacturer of LED rental displays.

  • Rapid development in Film and Studio

    Replacing the traditional green screen element of a virtual studio allows the presenters and audience to see and interact with the content.

  • ROE Visual launches product range for Fixed Installation

    Amber - Sophisticated fine pitch LED screens. Jasper - The system integrators ideal choice. Launched at InfoComm 2019, they are high-end solutions for indoor application. 

  • Diamond and Sapphire families of products introduced.

    Diamond 2.6 launched at ISE2018. Ground-breaking Sapphire platform, including the new FPT technology, launched at Infocomm 2018.

  • Global expansion

    Product innovation continues. ROE Visual expands global team to include experienced product managers. ROE Visual introduces training initiative, ROE Academy.
    Company earns RED Dot Award for Carbon LED panels.

  • ROE Visual celebrates 10th Anniversary, introduces ROE Strip & Carbon family of LED products.

    A distinctive element for creative stage design, ROE Strips launched and featured at MTV Awards.

    Ultra-lightweight LED Carbon family of products launches, popularizing carbon fiber-based technology.

  • ROE Visual US, Inc. founded.

    California-based ROE Visual US becomes North American sales and service foothold for continent.

  • Black Onyx family of products introduced. | ROE Visual Europe BV founded.

    Black Onyx family of products launched to become the company’s flagship product in the rental market.

    Netherlands-based ROE Visual EU becomes sales and service stronghold for the EMEA countries.

  • Hybrid family of products introduced. | ROE Visual Co. Ltd. established.

    Hybrid family of products launches. Technology integrates LED and spotlights into one panel. Name change effected to gear up for global market expansion.

  • Magic Cube family of products introduced.

    ROE Visual disrupts touring industry with launch of Magic Cube family of touring products.

  • Curvable LINX family of products introduced.

    Overwhelming overnight success of LINX family of products prompts product updates and improvements including the P37 and P75.

  • Radiant Opto-Elec Technology Co., Ltd. founded by Jason Lu

    Driven by the company philosophy to excel in products and service, ROE Visual is quickly recognized as market leader by rental companies, fueled by dedication to product development and innovation.

Unilumin Group

The Unilumin Group acquired a 60% interest in ROE Visual in 2012 and acquired the rest in 2015 with a vision that both companies 
would combine resources to gain market share and provide better customer service across brands and market sectors.
Founded in 2004 and publicly traded on SZEX since 2011, 
the Unilumin Group has enjoyed positioning as an LED industry leader, primarily in the fixed installation sector. 
Majority ownership of ROE Visual allows for greater market penetration across the spectrum of LED applications.


Please visit the Unilumin Group website at: www.unilumin.com



ROE Visual is a member of AV Alliance, a global network of leading event technology companies.

Learn more: www.avalliance.com/