Jeff Washburn Joins ROE Visual as Regional Senior Business Development Manager

Chatsworth, CA (March 2024) – ROE Visual is expanding its US office by investing in industry-tested talent. Earlier this year, lighting veteran Jeff Washburn was introduced to the team as a new member of the sales department. In his role as Senior Business Development Manager, Washburn will focus on expanding the emerging installation markets including the house of worship (HOW) segment—working with integrators, designers, architects, and reseller network space.

Jeff Washburn has joined ROE Visual to explore new market opportunities for LED display installations. Based in Texas, his location affords him a unique advantage to travel across the US and meet with clients. Washburn will be working closely with the sales team to develop effective strategies that drive growth for the company in North America.

Before joining ROE, Jeff Washburn enjoyed a long history with Martin Professional, owned by Harman Professional Solutions. Here, he started as Regional Sales Manager, working his way through the restructured company as Sr. National Sales Manager for Martin USA & Canada. His expertise in entertainment lighting stretches over two decades and includes digital lighting and video sales.

“I am grateful for my career in the entertainment lighting industry which has been filled with wonderful client support and friendships,” states Jeff Washburn. “I have been blessed with this fantastic new chapter working alongside Frank Montero and the entire ROE Visual organization” he continued.

Jeff Washburn’s addition to the team paves the way for strong ties in the fixed installation and HOW markets, which have historically been underserved in the North American market. Having a dedicated professional located in the southwest region of the US will provide an advantage to the team’s outreach.

“Our team is happy to welcome Jeff Washburn to ROE, who also happens to be a fellow Martin alum,” comments Frank Montero, US Managing Director of ROE Visual. “His knowledge of the live events industry is invaluable and will only help him succeed within the video space. Accounting for his extensive experience and upbeat demeanor, I’m confident he’ll add great value to ROE.”

Jeff Washburn will continue operating remotely out of Austin, TX. His first, primary appearance with the ROE Visual team will be at the NAB 2024 show in Las Vegas, NV from April 14-17th. In the meantime, he can be reached directly via LinkedIn.