ROE Visual's LED Technology Powers the Volcano Express

Leek, The Netherlands (17 March 2025) - Volcano Express – Powered by Iceland, the country's first-ever interactive cinema, has recently opened its doors at the renowned Harpa Concert Hall in Reykjavik. The groundbreaking experience features a 9-meter-wide curved ROE Visual LED wall, delivering breathtaking high-definition visuals of Iceland's stunning volcanic landscapes.

Volcano Express is an innovative attraction that brings audiences face-to-face with Iceland's most awe-inspiring natural phenomena. Using ROE Visual's Black Pearl BP2V2 LED panels, the cinema showcases the raw beauty of erupting volcanoes, glowing lava fields, and steaming geothermal landscapes in a way you have never seen before. With immersive drone footage and synchronized motion-enhanced seating, visitors will embark on a thrilling cinematic journey through the heart of Iceland's volcanic power. The ultra-high-resolution display and interactive motion seating create a fully immersive, multi-sensory experience that transports viewers directly into the action.

"Volcano Express redefines cinematic storytelling, merging cutting-edge LED technology with Iceland's geological wonders," said Ágúst Ingi Stefánsson, Project Manager for Luxor in Iceland. "ROE Visual's curved LED wall allows us to create a hyper-realistic adventure that brings the raw power of nature to life. Visitors won't just watch Iceland's volcanoes – they will feel them."

Olaf Sperwer, representing ROE Visual, added, "Partnering on this pioneering venture allows us to showcase how our LED panels can bring immersive storytelling to a new level. The Volcano Express is a perfect example of how technology and nature's wonders can come together to create an unforgettable cinematic spectacle."

"We have dedicated nearly four years to developing Iceland's first immersive experience of its kind. We designed a custom seating and climate system from the ground up to achieve this. We also incorporated the finest speaker technology and selected world-leading LED technology from ROE Visual to ensure stunning visual effects." Said Hreidar Jonsson, CEO of Volcano Express.

"We selected world-leading LED technology from ROE Visual to ensure stunning visual effects"  - Hreidar Jonsson, CEO of Volcano Express.

The Volcano Express is bound to become one of Reykjavik's must-visit attractions, offering audiences a front-row seat to the breathtaking power of Iceland's volcanoes. As Iceland continues to be a global hotspot for volcanic activity, this interactive cinema experience allows visitors to witness nature's raw energy in a safe and exhilarating environment.

Technology Behind the Experience:

• 178 Black Pearl BP2V2 LED panels: Providing ultra-high resolution and seamless visuals.
• Megapixel Helios LED processing: Delivering superior image quality with deep contrast and true-to-life colors.
• Curved LED wall design: Enhancing depth perception for a more immersive viewing experience.

For more information on Volcano Express, visit: www.volcanoexpress.is