Scottish Government TVC Embraces Virtual Production
Tanami and War Productions select ROE Visual Diamond LED panels for high profile job
Leek, The Netherlands (19 May 2021) - Production company Tanami teamed up with AV experts War Productions to create an LED screen measuring 5 x 3m to function as the background for the latest Scottish Government advert, selecting ROE Visual for the job.
When commissioned to shoot a television commercial to take the Scottish Government’s Covid-19 vaccination rollout campaign to the next level, Edinburgh-based production company Tanami looked to bring this to life using state-of-the-art technology.
Building on an idea formed by the Leith Agency’s creative department, the concept of the ad plays with alternating between real and simulated worlds. It uses virtual production techniques to create a bold and impactful background aesthetic, while the actor and physical set dressing in front of the screen adds to the illusion.
“This is the first time our team has worked with an LED background and virtual production techniques, and we’re thrilled by the creative options it offers".
Tanami Executive Producer, Craig Dorrall, explains how the process evolved: “This is the first time our team has worked with an LED background and virtual production techniques, and we’re thrilled by the creative options it offers. The team from War Productions was instrumental in helping us fulfill the creative vision on a technical level and steered us clear of the pitfalls of capturing the LED wall on camera. We’re delighted with the final result; it has allowed us to be direct and hard-hitting with our messaging but in a playful, accessible way.”
“We used the Diamond DM2.6 LED panels from ROE Visual”, comments Alastair Young from War productions. “The panels look great on camera. With the shoot radiating a behind-the-scenes element, the screen was in full view and had to look neat all around. ROE Visual LED products live up to high standards, which translates to some great accessories. With the standard stacking system, we could create a clean look. Working to a very high standard with close attention to detail, we’re able to guide Tanami throughout the process.”
Products used:
Diamond DM2.6
More information:
https://www.warpro.co.uk
Photography credits:
Tanami & Tom Wooding Jones